Gilmore's CapabilitiesThere is an old saying that fits when it comes to market research …
"Best Two Out Of Three"
“Good / Fast / Cheap: You can have two out of three.” Some research companies promise you all three. In moderation, that can be true (that is, “A little good / A little cheap / A little fast”). What is most important is to understand how and what gets traded off in each case. And when it is wisest not to trade anything.
Good / Fast / Not Cheap
Good / Cheap / Not Fast
Fast / Cheap / Not Good
As a custom research house with a deeply experienced design staff, Gilmore Research helps you decide exactly what collection of research elements will offer the optimal solution to your challenge.
- At times, that will mean an analysis using traditional, vetted statistical tools (perhaps on new data or on information already gathered in your own database.)
- Sometimes in-depth investigations like focus groups, ethnography or a Delphi panel of experts will be the best approach.
- Other times, a quick and simple online survey can give enough insights to provide a directional understanding.
Regardless of the “specifics,” your best choice is an experienced partner who can design what you need.
Your best choice is Gilmore Research Group.