Methodology ExpertiseGilmore can provide both the staff experience and capacity to conduct research using a wide variety of methodological approaches. Whether clients need to measure the footprint of the brand, the impact of a communication program or understand the way that their constituency thinks about an issue or product, Gilmore professionals have the knowledge and staff ready to get to the desired answers.
Quantitative Surveys - Telephone (RDD, stratified, cell phone, list-based, etc.)
- Online, Web SurveysÂ
- Direct Mail
- Other self-administered
- In-person (Key Informant, Stakeholder, etc.)
- Intercept / On-board
Qualitative Studies - Focus Group Sessions (In-person, telephone, online)
- In-Depth Interviews
- Forum Workshops / Ideation Sessions
- Delphi Panels
- Ethnography
- Other Observational Techniques
- Multi-Mode Combination Methodologies
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