Methodology ExpertiseGilmore can provide both the staff experience and capacity to conduct research using a wide variety of methodological approaches. Whether clients need to measure the footprint of the brand, the impact of a communication program or understand the way that their constituency thinks about an issue or product, Gilmore professionals have the knowledge and staff ready to get to the desired answers.
Quantitative Surveys - Telephone (RDD, stratified, cell phone, list-based, etc.)
- Online, Web Surveys
- Direct Mail
- Other self-administered
- In-person (Key Informant, Stakeholder, etc.)
- Intercept / On-board
- Mobile / tablet
Qualitative Studies - Focus Group Sessions (In-person, telephone, online)
- In-Depth Interviews
- Forum Workshops / Ideation Sessions
- Delphi Panels
- Ethnography
- Other Observational Techniques
Multi-Mode Studies - Multiple Techniques
Surveys: Mail / Phone / Online - Qualitative / Quantitative Combinations
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Research Services