Research SpecialtiesGilmore Research Group is known as “a full service, custom research partner for clients with a variety of information and insight needs.” The essence of that brand definition is “CUSTOM RESEARCH.” Instead of providing a limited set of research products for clients, Gilmore provides services starting with problem definition and creative research design continuing through quality data collection and resulting in perceptive conclusions / recommendations. The types of research that are often a result of providing these custom consultation services cover a wide spectrum. A few are listed here:
- Attitude and Awareness Studies
- “Behavioral Risk Factor Surveillance System” (BRFSS)
- Behavior / Product Pattern Identification & Tracking
- Brand Position Identification / Competitive Positioning Analysis
- Brand Tracking
- Cognitive Interviewing
- Concept Testing (Product, Communication, etc)
- Conversion Metrics
- Customer / Patient Satisfaction/ Loyalty
- Delphi Panels (Distillation of Expert Insights)
- Employee / Member Opinions
- Feasibility Studies
- Ideation Process / Visioning
- Issue Research / Public Opinion Polling
- Market Assessment / Evaluation / Equity Analysis
- Market Share / Customer Profiling
- Marketing “ROI”
- Needs Assessment
- New Product Development
- New Product Trials / Testing
- Price Elasticity Analysis
- Program Development and Evaluation
- Segmentation (Lifestyle / Psychographic / Product Benefit)
- Social Marketing Investigations
- Strategic Planning / Stakeholder Workshops
- Usability Testing
Regardless of the specific need or challenge, Gilmore provides clients with the full benefits of a custom-designed program of research: Investigation of all critical aspects of the issue without wasted effort on elements of less importance. Instead of fitting a client’s question into a pre-packaged research product, Gilmore designs the optimal research for a client’s needs. |
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