Target AudiencesThroughout Gilmore’s history, we have conducted research among many different populations important to our clients. Often the desired population is defined in general terms and can be reached with routine sampling protocols. However, some target audiences require specialized attention and knowledge in order to assure an appropriate representation within the results of a research investigation.
The following populations are some that Gilmore routinely reaches for clients interested in these specialized groups.
- Cell Phone Only Households
- Children
- Teens
- Seniors
- Patient Populations
- Upper Socio-Economic Consumers
- At Risk Populations
- Medical Professionals
- IT Sectors
- Gamers
- Outdoor Enthusiasts
- Community Residents (with cross-zip code and area code definitions)
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Research Services