gilmore-research.com

"Straight Answers"

Often when you want to gather information on a research related topic, you find detailed descriptions in “research briefs,” frequently from academic sources. These in-depth documents provide considerable insights and facts but often take more time and effort than you may have for the investigation.

Understanding that this type of search is usually driven by the need for quick insights and experienced points of view, Gilmore is pleased to share a collection of discussions on a variety of topics. These discussions are designed specifically to be short initial explorations into a subject.

The vast experience of Gilmore team members provides a wealth of thought, experience and research reality for these discussions. Some topics are favorites, built on years of work focused in a particular industry or using specific methodologies. Others are thoughts about present day challenges like reaching cell phone only households, selecting the online panel that best fits the need, or how to organize your data to get the most out of it.

The discussions currently available here are only a start. Return often or, if your question is more specific, please contact us and we’ll be happy to discuss it further.

The “New” Answer to an Old Question
Hidden costs of DIY "Do-it-Yourself" research.
How to answer demands for accountability by today's voters.
Traditional marketing research may not reach an increasingly important segment of today’s consumers.
Slide presentation on the “cell phone only” consumers often missed in traditional research.
Summarize your data to make it more useful.
Important questions to ask before you choose.
There are many different ways to “segment” your data.
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